The 1-2-3 guide to protect your travels from Greenwashing.

companies make false or misleading claims about their environmental practices just to seem more eco-friendly
Hey fellow explorer! Are you a conscious traveler looking to actually reduce your carbon footprint? Conscious travel is not just a trend but a responsible choice that can positively impact the environment. As a conscious traveler, it's essential to dig deeper into the sustainability claims of the travel industry. The travel industry has definitely made some sustainability claims, but not all of them are necessarily true. That's where the concept of greenwashing comes in – when companies make false or misleading claims about their environmental practices just to seem more eco-friendly.

So, how can you make sure your travel choices reduce your environmental impact?

Just follow the 1-2-3 rule 😊

  1. Look for third-party certifications: One option is to stay at hotels that have achieved LEED certification for their buildings. These hotels have reduced carbon emissions, and they also offer a more comfortable and healthy experience for guests.
  2. Do your own research: Look for information on companies’ websites. Read reviews from other travelers.
  3. Use tuCO2: The tuCO2 calculator can help you estimate the carbon footprint of your travels and make more informed decisions. Plus, we have tips and suggestions for good practices we discover in the tourism industry.

So, fellow explorer, let’s embark on a journey that goes beyond the surface-level green claims. By actively seeking out and promoting genuine sustainable practices, we can contribute to a healthier planet and ensure that our adventures leave a positive impact. Happy and responsible travels!

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